# Gurubaran Baskaran, AI Marketer > Gurubaran shares what he learns about AEO (answer engine optimization) and GEO: getting found and cited by ChatGPT, Perplexity and Google AI, and using AI in marketing. Engineer by degree (SSN, Computer Science), marketer by choice (IMT Hyderabad). Five years in B2B product marketing for an AI company. ## Let's talk - [Book a strategy call](https://gurubaran.com/book/) ## Free tools - [AI Crawler Checker](https://gurubaran.com/tools/ai-crawler-checker/): enter your website, see which of 13 AI bots can reach your site, copy the fix. Live. - [All tools](https://gurubaran.com/tools/): the AEO ladder. Blank Page Test (in build), Quotability Score, FAQ Schema Generator, llms.txt Builder, AI Visibility Tracker (planned). ## Find me - Instagram and Threads: @gurubaran.ai (60-second AEO videos, weekly)